 |
 |
 |
It is said that
the Japanese beauty industry has about
2,400 billion yen in market size;
however there is no company that satisfies
even one percent of the share. On
the other hand, the domestic share
of the largest salon chain in the
United Stats has about 4% share, and
this shows that the Japanese beauty
market is a rare and promising market.
The total beauty salon “Ash” which
is developed by us, ASH, has been
opening up shops mainly in the capital
region where an estimated market value
is about 600 billion yen exisits.
By expanding community-based chain
shops, we are enjoying patronage from
our customers as a salon where they
can always visit with peace of mind
and expect a high level of technical
expertise. |
|
 |
| Naoki Yoshihara -
Chairman |
|
|
As
you may be well aware, in the beauty industry, the
technique and the personality of the stylist (beauty
specialist) is the product, and the more talented
the stylist is, the stronger is the will to become
independent. In other words, it is
difficult to secure talented stylists, and once they
‘flux,’ the quality of the service
will be compromised; making it difficult for large
chains to achieve an oligopolistic market. So,
we established, based on our own experience, a unique
”Good will ” format partner’s franchise system that
utilizes strong aspirations of stylists to become
independent owners.
Moreover, we also established ”ASH Academy”
for the purpose of improving the quality of
the “Ash” brand as well as the motivation
of the stylists. We created a new business
model as a salon chain that is able to provide
our customers with stable quality and high
level of satisfaction. In a society with an
aging of population and a growing unisex trend,
it will be necessary to provide a complete
package; technical services with not only
haircutting but also makeup and cosmetics
products. ASH will continue providing top
quality, health and beauty services to the
community with the latest and highest-level
of technical skills. |
 |
CHAIRMAN’S
MESSAGE 