important for a stylist to constantly improve
his or her professional skills. At ASH, we
established our own academy called ASH Academy
, where stylists learn skills and know-how
to become stylists reflective of our brand.
We provide various courses on salon management,
customer service, and even English conversation
classes. For instructors, we invite store
managers and prominent figures in and out
of Japan .
To challenge the
artistic and technical skills of our stylists,
as well as to appeal to the beauty industry
and our customers, we host a Hair Show every
year in collaboration with associated salons.
The size of the Hair Show has grown significantly
in past years. Our latest show in May 2006
was an enormous success held at Yoyogi Olympic
looking to host Hair Shows overseas in the future.
Ash held a hair cutting contest at Yokohama
Arena in November 2006, in which 1400 stylists
participated - the largest in scale in the
world. We had top-level artworks the contest
served as an advertisement medium to the beauty
industry and to our customers. We also urge
those stylists to participate in other contests
so that they can improve their skills and
flair for creativity.